For CPG companies (that's Consumer Packaged Goods), Consistency! Consistency! Consistency! is what Location! Location! Location! is to restaurants.
Outside of the sauce itself, I didn't know how difficult that would be to maintain, in all aspects of the business.
BBBS (before Bobbie's Boat Sauce), if I was feeling overwhelmed or triggered by social media, I would simply take it off my phone. Now, unless I've arranged for someone to guest-post, going dark on social channels isn't an option.
ABBS (after Bobbie's Boat Sauce), if I leave the house without a few sample bottles to leave behind at a store or restaurant, I'm an idiot (I'm still an idiot A LOT of the time).
ABBS, I've discovered that getting your product up on a website isn't enough, and sending out a monthly newsletter isn't enough, and posting to social media on a daily basis isn't enough. And why should it be? The competition for attention is real. That I make a delicious unique product is nice, but not compelling, in and of itself. So I must make myself known--times infinity!
BBBS, I really wanted to have a platform for writing about food, telling stories, and complaining about Portland and things in general. I have a handful of old tumblrs with 10 or fewer posts, all a little different and all a little bit the same. ABBS, I have a platform, and an audience, and a very weak constitution for making myself write on demand. I harbored a fantasy that I would write an honest, revealing, no-holds-barred blog about REAL life of a small business founder...but I can't tell if that sounds boring to read, or tedious to write, or vice versa.
In any case, I committed to updating my Blowhole more often, thus here is my wisdom: consistency is hard, especially when you are in charge of everything from bookkeeping to sales to QC to marketing. And all the other things. But you know what? I don't know a different way. I tend to do things the hard way first. That's not a brag, or a dig, it's just the way I tend to learn. So, I will hope to bring more consistency to my writing here, and if not a peek under the hood of a small sauce operation that's just tryin' to find its way in this crazy, mixed-up world, then hopefully more recipes!